AI Insights · Timothy · December 2021
Top 5 Delivered Meal Kits and Specialty Foods Apps on iOS in Netherlands in Q4 2021
An analysis of the performance of the top 5 delivered meal kits and specialty foods apps on iOS in the Netherlands during Q4 2021, highlighting trends in downloads, revenue, and active users.
In the fourth quarter of 2021, the performance of the top 5 delivered meal kits and specialty foods apps on iOS in the Netherlands showcased varying trends in downloads, revenue, and active users. Here is a breakdown of each app's performance, based on data from Sensor Tower.
HelloFresh: Meal Kit Delivery saw a decline in weekly downloads, starting from 3.6K at the beginning of October and dropping to 2.6K by the end of December. Active users fluctuated, peaking at around 42K in early October and ending the year with approximately 40.6K.
Vivino: Buy the Right Wine experienced a steady increase in weekly revenue, peaking at about $18 in the final weeks of December. Downloads surged significantly towards the end of the year, with a notable jump from 2K in early December to over 5K in the week of December 20. Active users also saw a significant increase, reaching over 33K in mid-December before settling at 27K by the end of the month.
Marley Spoon maintained a steady download rate, with weekly downloads ranging between 482 and 673. Active users remained stable, fluctuating around 2.4K throughout the quarter.
Dinnerly: Meal Kit had modest download numbers, with weekly downloads peaking at approximately 197 in late October and December. Active users showed a gradual increase, rising from 698 in late September to 1K by the end of December.
CrowdFarming had relatively low download numbers, with a peak of 102 downloads in early November. Despite these modest figures, the app maintained a consistent presence in the market.
For more detailed insights and data, visit Sensor Tower.